The company dropped the smiley and released DivX 4.0, which was actually the first DivX version, trademarking the word, DivX. Although not created by them, the DivX company adopted the name of the popular DivX -) codec. The winking emoticon in the early " DivX -)" codec name was a tongue-in-cheek reference to the DIVX system. ![]() The "DivX" brand is distinct from " DIVX", which is an obsolete video rental system developed by Circuit City Stores that used custom DVD-like discs and players.
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